Shares of Voyager Digital Ltd (TSE: VOYG) jumped 19% on Thursday morning to $15.05, which was particularly impressive considering the stock already closed up 16% in the previous session.
The sharp increase in Voyager’s per-share price in the past 48 hours is partially attributed to its partnership with Dallas Mavericks. In a press release on Wednesday, Voyager said it became the team’s “first official cryptocurrency brokerage and international partnerâ€.
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Together, the cryptocurrency brokerage and billionaire investor Mark Cuban’s Mavericks will promote accessibility to cryptocurrency via educational and community programs, global activations, and fan engagement promotions. Cuban said:
Crypto assets and applications are changing how business and personal finance are done. We believe our partnership with Voyager will allow Mavs and NBA fans to learn more about Voyager and how they can earn more from Voyagers’ platform than from traditional financial applications.
Also on Wednesday, a crypto space pioneer, Alameda Research made a strategic equity investment worth $75 million in Voyager Digital that further helped push the stock up.
While the two companies refrained from divulging other financial details related to the transaction, Voyager hinted it will later collaborate with Alameda for crypto derivative and NFT offerings on its platform.
On top of that, Voyager is greatly benefitting from the recent meme phenomenon, related particularly to Dogecoin and Shiba Inu that’s keeping trading volumes up in the crypto space.
High volume is likely to boost revenue for Voyager this quarter. Its crypto trading app has already won its place back on the “top 15†of both Android and iOS – another factor that’s being rewarded by the shareholders.
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